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30 Jun

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How to Write and Improve the Copy On Your Sales Page

June 30, 2016 | By | No Comments

Perhaps the most incredibly useful marketing skill that can be learned, is the ability to write a convincing sales copy that turns potential consumers into full paying customers. This is a very important part of conversion rate optimization (CRO) process. Read More

23 Jun

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Increasing your Conversion Rate through A/B testing

June 23, 2016 | By | No Comments

You may not be familiar with what A/B testing is, or you may have heard of it under its alternative name of split testing. However, A/B testing happens when you test out two different websites serving the same purpose to customers, and the one that has the better conversation rate becomes your standard page. To clarify further, you take your original page, and make minor tweaks to it that you think will have a positive effect on the conversation rate. You then test it to select visitors on your site, and if the conversation rate increases, you will keep the updated page. Read More

20 Jun

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What is A/B testing?

June 20, 2016 | By | No Comments

A/B Testing is an integral part of conversion rate optimization. The problem is most people don’t know what A/B testing is. Read More

20 Jun

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Welcome to my CRO blog

June 20, 2016 | By | No Comments

Hi, I’m Fred! Father by day, superhero by night. Maybe not so much on the superhero part, but hand me your website and I will do some amazing things with it. I am a web designer with an emphasis on Conversion Rate Optimization (CRO). I have decades of experience optimizing websites for peak efficiency. Before I go on, let me tell you how I got here. Read More